Hello, I’m Priyal Shrivastava

Professional "but why?" asker.
Currently leading research for Razorpay's connected experiences vertical.
Usability test
Perception study
Impression test
SUS scoring
Razorpay logo
Moving from tech first to human first language on a website with 1M+ daily views
Mixed method evaluative research test the redesigned website and value perception of the brand.
MadAhead
User research
Next Billion Users
Meesho logo
What does it take to 'vernacularise' a digital product?
A research on the why's and how's of the approach to vernacular languages in digital products.
 Language in
digital products
Razorpay
Razorpay logo
Product design
Usability test
Next Billion Users
Razorpay logo
Increasing the onboarding conversion by 118% for SMEs
End to end design and research on payment gateway onboarding and KYC forms for users with low tech literacy
MadAhead
Product design
Concept validation
Evaluative research
Strategic research
Strategising and designing a story writing creative game
A collaborative story writing game to improve creativity, socially.
MadAhead
Value study
Strategic research to analyse value of the product in Indian companies to influence the business strategy and formulate the core roadmap for the following financial year.
Qualitative Interviews
Foundational Research
RazorpayX
RazorpayX logo
UXR in India - A historical perspective
I recently had the opportunity to collaborate on the book "UXR in India - a historical perspective" authored by Achyutha Sharma. This book provides a unique lens into the evolution of UXR practices, methodologies, and its impact in India.
Read it here

Found anything interesting?
Hit me up for some random fun facts or to go gaga over underground indie and old hindi music! :)
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