I’m an HCI researcher with 4+ years of experience working with low tech literacy users, trying to make the internet a safe space for all.

I am currently pursuing my masters in Human Computer Interaction at Carnegie Mellon University. My work sits at the intersection of human - AI communication, digital trust, and platform governance.
Before CMU, I spent over four years leading research projects at Razorpay, Microsoft, and Meesho. Most of it came back to people a system leaves behind: merchants stuck at compliance checks, rural women getting online for the first time on products built for someone else. At CMU I've moved that question upstream through coursework in Responsible AI, Ethics & Policy in Computing, and Augmenting Intelligence, exploring how responsible design and research can guide the next generation of intelligent systems.

More case studies and a new look coming soon!
Low Tech Literacy Users
Responsible AI
Trust & Safety
Insights → Action
Strategic research
Mix method
Razorpay logo
What makes merchants pay and consumers play?
A deep dive into validating a B2C rewards platform for a B2B fintech
MadAhead
Usability test
Perception study
Impression test
SUS scoring
Razorpay logo
Moving from tech first to human first language on a website with 1M+ daily views
Mixed method evaluative research test the redesigned website and value perception of the brand.
MadAhead
Product design
Usability test
Next Billion Users
Razorpay logo
Increasing the onboarding conversion by 118% for SMEs
End to end design and research on payment gateway onboarding and KYC forms for users with low tech literacy
MadAhead
User research
Next Billion Users
Meesho logo
What does it take to 'vernacularise' a digital product?
A research on the why's and how's of the approach to vernacular languages in digital products.
 Language in
digital products
Razorpay
Razorpay logo
Product design
Concept validation
Evaluative research
Strategic research
Strategising and designing a story writing creative game
A collaborative story writing game to improve creativity, socially.
MadAhead
Value study
Strategic research to analyse value of the product in Indian companies to influence the business strategy and formulate the core roadmap for the following financial year.
Qualitative Interviews
Foundational Research
RazorpayX
RazorpayX logo
UXR in India - A historical perspective
I recently had the opportunity to collaborate on the book "UXR in India - a historical perspective" authored by Achyutha Sharma. This book provides a unique lens into the evolution of UXR practices, methodologies, and its impact in India.
Read it here

PS: This site is best viewed on laptop

Artboard 1 Copy 11Created with Sketch.
© 2020 - Made with ❤︎ by Priyal Shrivastava